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Yahoo News: Yahoo Switching to Panama Platform Today (WebProNews)

Monday February 5th, 2007, will be a day that goes down in search engine history. At 3pm PST today, Yahoo will bring together 30 to 40 engineers and start migrating the old Overture pay-per-click platform over to the new "Panama" model. Its future success or failure will depend on how well the new platform is received. Thousands of advertisers, and billions of dollars in ad spending, will be ...

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