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Yahoo News: Reporter profiles the people behind the Web addresses (USATODAY.com via Yahoo! News)

When they profile websites or Internet moguls, news outlets usually focus on the business end - "How do they make money, and what's going to happen with the advertising?" - says Yahoo reporter Kevin Sites. But there's far less reporting on people behind the websites, especially the lesser-known ones "who are really changing the political, social and religious fabric," he says.

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